Sad But Rad Club

Grooby Receives Two XBIZ Industry Exec Nominations

Trans powerhouse production company, Grooby, received two XBIZ Industry Exec Award nominations for Steven Grooby and Kristel Penn.

LOS ANGELES, CA – Grooby scooped up two coveted 2022 XBIZ Industry Exec Award nominations this past week, highlighting the accomplishments of company owner, Steven Grooby, and Creative & Editorial Director, Kristel Penn. 

“I look at the fellow nominees of my friends and peers, and it’s indeed an honor to be included alongside them. Thank you for nominating me,” said Grooby CEO, Steven Grooby. “The timing of this nomination means so much to me as we’re also celebrating our 25th anniversary. We’re looking forward to another 25 years of innovating our genre.” 

Grooby is nominated for the prestigious “Businessman of the Year” Award. He is also the recipient of the 201p XBIZ Industry Exec “Progressive Leadership” Award, in addition to being a multi-year nominee in numerous categories. 

“The ‘Community Figure of the Year’ Award is a category that holds great personal significance to me,” added Grooby’s Creative & Editorial Director, Kristel Penn. “Although Grooby is, in many ways, a traditional production company, I’m proud that our company also prioritizes community outreach and support. I feel fortunate I’ve been able to use both Grooby and Sad But Rad Club as platforms to create educational mental health resources for trans performers, in addition to speaking about topics like destigmatizing sex work and advocating for competent care for performers.” 

Penn is the 2021 ‘Community Figure of the Year’ recipient and also won ‘Brand Ambassador of the Year’ back in 2017. She is also the Executive Producer of the Trans Erotica Awards and creates psychoeducational content through Sad But Rad Club. 

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year and hosts the annual TEAs (Trans Erotica Awards) held in Hollywood, CA. Visit Grooby.com for more information or follow on Twitter at @Groobydotcom. 

Kristel Penn to Discuss 'Sad But Rad Club' on PromoHomoTV Tomorrow

CYBERSPACE - Grooby’s Kristel Penn will appear live on Nicholas Snow’s popular PromoHomoTV web series tomorrow at 11am PST to discuss her mental health project, Sad But Rad Club. 

“I signed up for TikTok on a whim at the beginning of the pandemic last year with no real goal in mind other than to be creative and silly,” explained Penn. “When a light-hearted mental health video of mine started gaining traction, I decided to pivot my account to focus specifically on ways I wanted to change the narrative many of us have about mental health. My goal is to destigmatize the healing process and help people feel validated for where they are in their individual journeys.” 

Penn’s video has amassed over 150,000 views since then, with nearly 889,000 total views on her videos and nearly 13,000 followers and counting. Penn uses Sad But Rad Club to discuss the struggles of mental health and wellness, mental health resources, sex work, and her own identity. 

This Wednesday at 11am PST, Penn will appear live on PromoHomoTV with host Nicholas Snow. The show is being live-streamed on both Facebook and YouTube. Visit this link for more information about the upcoming show: https://promohomo.tv/sadbutradclub/

To view on Facebook: https://www.facebook.com/969560299753862/posts/3995771570466038/

To view on YouTube: https://youtu.be/zCG6AJwvrXU

ABOUT KRISTEL PENN

Kristel Penn is Grooby’s longtime Creative and Editorial Director and runs her own boutique marketing and PR firm, Ikigai Marketing. She served as Transformation Magazine’s Editor for two years and is on the Board of Directors for TAIF (Trans Adult Industry Foundation). She is also the Executive Producer of the Transgender Erotica Awards, a two-event celebrating the trans adult industry and hosted in Hollywood, CA. 

Penn is the 2017 XBIZ Industry Exec Brand Ambassador of the Year and the 2021 XBIZ Industry Exec Community Figure of the Year recipient. She uses her platform to discuss mental health, LGBTQ issues, and destigmatizing sex work. 

Sad But Rad Club was founded in 2020 by Penn, where she creates mental health content on TikTok and Patreon. Visit the official website here: https://sadbutradclub.com