Lena Kelly Appears on Grooby’s

LOS ANGELES, CA - Award-winning performer Lena Kelly lights up the screen in her latest hardcore scene directed by Radius Dark for Grooby’s


“This scene is definitely my best Grooby scene yet,” said Kelly. “Epic is so hot and I love his big cock! I think you can tell.”

In her newest scene, superstar Lena Kelly is joined by King Epicleus in an epic, toe-curling hardcore scene together. To view this scene and more, visit

Trans star Lena Kelly entered the industry in September 2016, making her media debut on Grooby’s Since then she has shot for numerous studios, including Evil Angel, Dogfart, Devil’s Film, Trans Angels, Kink, Grooby, Gamma, and many more. In 2018, she was nominated at the TEAs for ‘Best Hardcore Performer’, ‘Best Internet Personality’, and ‘Best Scene’. In 2019, she received multiple nominations from numerous major adult awards and took home the coveted TEA ‘Gender X Model of the Year’ Award and ‘Best Self-Producer’ Award. 

She is a multi-talented performer and producer who has garnered attention industry-wide for her entertaining storylines and unique brand of scenes. See more of her original content at her official website, Fans can follow her on Twitter at @LENAKELLYXXX.

Kristel Penn Featured on Streamate Official Podcast

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LOS ANGELES, CA - Grooby’s longtime Marketing and Editorial Director, Kristel Penn, talks shop in the latest episode of Streamate’s official podcast, titled ‘Trans Erotica with Kristel Penn’. The episode is available to listen on Soundcloud

“I was really honored to be asked to be included in this discussion,” said Penn. “Everyone was very welcoming and brought to the table a unique view on each issue we touched upon. I know I personally learned a lot from everyone and it was honestly just fun to chat with other industry folks about our experiences in and outside of work.”

In the podcast, Penn discusses gender identity, how the trans adult industry has evolved during her time in the industry and some of the issues it faces, and the topics like privilege and intersectionality. She also shares her lighthearted story about coming out and some other adventures working at Grooby.

Listen to the episode here:

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA. More information about the three-day event can be found at

In 2017, the company took over the editorial content for Transformation, the world’s most popular transgender lifestyle magazine. For more information, visit or follow them on Twitter at @GroobyDotcom.

Kristel Penn Snags Two XBIZ Industry Exec Award Nominations


LOS ANGELES, CA - Grooby’s Marketing and Editorial Director Kristel Penn snagged two coveted XBIZ Industry Exec Award nominations this week.

“It’s an honor not only be nominated for an XBIZ Industry Exec Award, but to be nominated in two categories that hold such personal significance to me,” said Kristel Penn. “In both categories, my name is listed amongst people who are doing such important work in our industry and who I’ve long admired since I started my career over ten years ago. Win or lose, I am incredibly grateful to be recognized for my work and to share this nomination with so many titans of our industry.”

Penn is currently nominated for Community Figure of the Year and WIA Woman of the Year. Winners will be announced at the upcoming 2019 XBIZ LA Show at the Andaz Hotel.

In 2018, Penn served as the Managing Editor of Transformation Magazine, America’s longest running transgender lifestyle magazine. As Grooby’s Marketing and Editorial Director, she is also the Event Producer of the annual Transgender Erotica Awards in Los Angeles, CA. Earlier this year Grooby created a free bi-monthly digital magazine, Grooby Girls, to provide business resources, community news, and more to the trans adult industry.

In addition to Penn’s work with Grooby, earlier this year she co-presented an educational workshop at Catalyst Con to discuss how to destigmatize porn and its consumption, with a focus on detangling shame and sexuality through self-reflection and open dialogue. Most recently, she enrolled in an MA in Counseling program with the long-term goal of helping create safe and competent mental health services to those in the adult industry.

“Mental health awareness is a topic that has long been part of my advocacy work on a personal and professional level,” Penn added. “I want to use my life experiences, which includes both my privilege and marginalization, to help destigmatize the adult industry and help provide competent mental health resources for our community. I understand the great responsibility of having a goal like this, which is why I chose to enroll in a counseling program this year. I wanted to ensure that anything I’d potentially implement would be competent, safe, and sustainable.”

In 2017, Penn won the XBIZ Industry Exec Award for Brand Ambassador of the Year. In 2018, she was nominated for Marketing Executive of the Year. To learn more about her, visit and Follow her on Twitter at @Kristel_Penn.

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Grooby’s Kristel Penn Appears on ‘Breaking Bread with Brilliant Babes’ Podcast


LOS ANGELES, CA - Award-winning marketer Kristel Penn appears in the most recent episode of the Breaking Bread with Brilliant Babes podcast where she shares about her journey in the adult industry and her work with leading trans adult company, Grooby. The episode is now available to listen via iTunes or Soundcloud.

“It was such an honor to be considered a ‘brilliant babe’ and talk about my journey in the adult industry,” says Kristel Penn. “The podcast features people from all walks of life and the host, Tatiana, was so easy to talk to. In my lifetime, I’ve received a wide array of responses when I tell people I work in the adult industry. Tatiana welcomed me with open arms and I’m grateful for the platform she allowed me to have to discuss issues that are important to me, like destigmatizing the adult industry as a whole.”

In episode 019 of Breaking Bread with Brilliant Babes, Penn discusses her humble beginnings first working in the adult industry over ten years ago, tales from the frontlines as Grooby’s longtime Marketing and Editorial Director, and chatting about  award-winning series ‘Real Fucking Girls’ directed by Mona Wales. For more information, visit or follow them on Twitter at @BrillBabesPod.


Kristel Penn is Grooby’s longtime Marketing and Editorial Director and runs her own boutique marketing and PR firm, Ikigai Marketing. She is the current editor of Transformation Magazine and is on the Board of Directors for TAIF (Trans Adult Industry Foundation). In 2017, she was awarded the XBIZ Industry Exec Award for Brand Ambassador of the Year and in 2018 received a nomination for Marketing Exec of the Year. For more information, visit


KEYWORDS: Breaking Bread with Brilliant Babes, Podcast, Kristel Penn, Ikigai Marketing, Grooby, Real Fucking Girls

Casey Kisses Appears on Grooby’s


LAS VEGAS, NV - Award-winning performer Casey Kisses returns to Grooby’s popular site,, in a sizzling poolside hardcore scene with Dante Colle.

“Working with Dante Colle is always so much fun,” said Casey Kisses. “I first met him while on set for Grooby VR and was super excited at the fact that we might end up working together. He is super hot, funny, and has a really nice hard cock. So when asked about potential scene partners his name instantly came to mind.”

Kisses’ latest scene on is a fun role reversal to a typical porn scenario, with her starring as the ‘pool girl’ seducing homeowner Dante Colle.

“Bob Maverick, the photographer for, suggested a pool-themed shoot, only making the scene that much more appealing to me,” added Kisses. “Grooby was one of the first companies to ever shoot me and I really love the quality of the content we create. Plus I’m always super excited to work with them just because they make it so much fun!”

In 2017, Kisses co-won the TEA ‘Stroker of the Year’ Award with Korra Del Rio. Recently she was awarded the 2018 Top Trans Cam Model at the Adult Webcam Awards and scooped up the 2018 TEA Cam Performer of the Year Award alongside Korra Del Rio. Recently she was nominated for Fleshbot’s ‘Trans Performer of the Year’ Award.

Visit Casey Kisses’ official website at You can also follow her on social media on Twitter and Instagram @CaseyKissesxoxo.

Press inquiries can be directed to

Aubrey Kate Returns to GroobyVR in Highly Anticipated Scene

LAS VEGAS, NV - Multi-award winning performer Aubrey Kate appears in her highly anticipated return to


“My second VR for Grooby was a lot of fun,” said Aubrey Kate. “You don’t really see the guy, but I filmed with one of my good friends, Dante Cole. I got to play a YouTube fashion/beauty vlogger that gets really horny. I’ve always wanted to be a beauty vlogger so this was some fun, naughty practice!”

In Aubrey Kate: The Return One Year Later, the user is treated to a fully immersive experience with the award-winning performer. In this scene, Kate stars as a beauty vlogger filming an episode for her fans who decides her “distracted” cameraman is only good for one thing. The virtual reality hardcore scene is now available for download at


Aubrey Kate is one of the most well-known TS performers in the industry. In 2017, she was the first TS performer to sweep at all three major adult award shows, picking up the AVN Trans Performer of the Year, XBIZ Trans Performer of the Year, and the TEA Best Hardcore Performer. Additionally, she won the AVN Fan Choice Trans Performer of the Year and AVN Trans Cam Performer of the Year. In 2018, she continued her streak by scooping up three AVNs, including the coveted AVN Trans Performer of the Year award for the second year in a row. She also won the 2018 TEA for Best Hardcore Performer and Fan Choice Award. In March of this year, Aubrey Kate became Evil Angel’s first ever TS contract star.

Visit to keep up to date on Aubrey’s latest shoots, exclusive behind the scenes content, and more. Fans can also follow on Twitter @AubreyKatexxx or

Casey Kisses Appears on


Las Vegas, NV - Award-winning performer Casey Kisses appears in her ninth scene for Grooby’s

“I had a ton of fun shooting for,” said Casey Kisses. “The photographer, Bob, is such a sweetheart and we always produce amazing content with each other. When it came time for my cumshot I just wanted to keep stroking, but I could barely hold back. Grooby has some of my all-time favorite sets and this scene is surely making its way to my list.”

Kisses is a longtime favorite on, first making her debut on the site back in September 2016.

Director Bob Maverick added, “Casey is such a dream to work with. She’s on my top-favorites list to shoot and it’s clear to see why. She delivers every time!”

Casey Kisses debuted in the adult industry in 2016 with Grooby Productions and since then has appeared in numerous scenes and DVDs for every major trans adult studio. In addition to her work as a performer, Kisses cultivated a loyal following on cam platforms, Chaturbate and Streamate.

In 2017, Kisses co-won the TEA ‘Stroker of the Year’ Award with Korra Del Rio. Recently she was awarded the 2018 Top Trans Cam Model at the Adult Webcam Awards and scooped up the 2018 TEA Cam Performer of the Year Award alongside Korra Del Rio.

Visit Casey Kisses’ official website at You can also follow her on social media on Twitter and Instagram @CaseyKissesxoxo.

Press inquiries can be directed to

APAC, Lauren Phillips Join Forces for #SpreadTheLove Party in LA

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Los Angeles, CA - Adult performer organization, APAC, is teaming up with Lauren Phillips to host the first community-building #SpreadTheLove party on April 19 at Station1640 in Los Angeles, CA. The focus of the event is to cultivate unity within the adult industry.  

“Stigma is the greatest hurdle adult performers face,” said APAC Vice President Riley Reyes. “With our reliance on social media, we face that stigma and judgment head-on everyday through our screens. Cyber-bullying has a profound impact on adult performers. We live very public lives, and people’s words can have a lasting impact on our mental health and self-worth.”

The #SpreadTheLove Party is open to the public, with proceeds from the event being donated to and APAC itself for future projects. Hosted at Station1640 in Los Angeles, guests can enjoy musical entertainment from Frost Productions, with VIP tables and bottle service available for purchase.

The event is made possible with help from the following sponsors: Diamond sponsors Grooby and Lauren Phillips, Silver sponsors The Heaux Mentor,, Spiegler Girls, Nexxxt Level, ATMLA, XBIZ, The Rub PR, Intimate, 1am Doll, and Clips4Sale. Spokesmodels for the party include Sunny Lane, Misty Stone, Cali Carter, Lauren Phillips, Brittany Amber, Natalie Mars, and Carmen Valentina. Tickets for the event can be purchased at this link:

If you are unable to attend, but want to support the cause, donations are being accepted through the Eventbrite link listed above.

Reyes added, “I am so excited about this event and all of the new initiatives APAC is pursuing. The funds from this event will help us provide so much support to performers in need: from our new mentorship program to mental health resources.”


APAC, also known as the Adult Performer Advocacy Committee, hosts a monthly meeting for performers to discuss important industry events, meet fellow performers, ask questions, and express concerns.They also offer free skill building workshops and educational materials for performers, host an online directory of industry-friendly professionals, and provide a voice for the adult performer community through political advocacy work.To become an APAC member or learn more about the organization, visit Follow them on Twitter @Apacsocial.


Grooby's Shemale Yum Rebranded as


Grooby, the leader in trans erotica, announces their flagship site,, will be switched over to effective today.

Editor's Note:  For more information about the rebrand, we suggest you read the posted Interview with Steven Grooby at

Los Angeles, CA – Grooby announced their flagship site,, will be rebranded as starting today.

“Change is good, and we’ve changed our company and sites constantly over the past 20 years,” said Steven Grooby. “Simply renaming a brand that has as much worth as ‘ShemaleYum’ wasn’t something that could be done overnight and without having a proper plan in place, and that plan was to build ‘Grooby’ and ‘GroobyGirls’ brands, which we’ve spent a number of years doing. We’re now in the position where they can replace the original website name.” launched in 1996 and is the world’s longest running trans adult website, featuring an unprecedented mix of newcomers and top stars annually.  Many of the most popular TS performers today had their first shoots on ShemaleYum, including Vo D’Balm, Domino Presley, Kylie Maria, Wendy Williams, Bailey Jay, and over 1850 different trans women. launched in 2011 as a promotional site for Grooby models. Each year a limited number of t-shirts are released to the models and fans.  Other GroobyGirls merchandise has included calendars, playing cards, towels, stickers, and tattoos.

The company currently operates over 30 membership sites and produces approximately 50 DVDs a year. Visit the new site at

When asked if Grooby had plans to change the names of any of their other sites, he stated, “ is the biggest and most important of our sites, and this site had to be first otherwise we’d look hypocritical. We’d also look hypocritical if we didn’t re-brand the other sites and we have plans for all of them, we just ask people to be patient. Most of our sites already use ‘tgirls’ (a word which we helped define) or ‘transsexuals’ but for the rest we’ll change, we’ve an amazing domain for Shemale.XXX so watch for that.”

Grooby’s Marketing and Editorial Director Kristel Penn added, “Grooby has been a longstanding ally of the LGBTQ community and we don’t take that responsibility lightly. I’m really excited for this rebrand, especially for our community. Whether you know our company personally or not,  I believe people will see this change is a more accurate reflection of our company ethos.”

Existing affiliates will not need to change their links. Interested affiliates can contact admin@grooby.comdirectly.

All press inquiries can be directed to


Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year, and host the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA. For more information, visit

Aubrey Kate Headlines in Grooby's "The TEA Show 2017" DVD

photo credit: Grooby

Los Angeles, CA – Grooby is proud to announce their latest DVD, The TEA Show 2017. The 2-disc special edition includes hardcore scenes from 2017 TEA winners and exclusive footage from the most recent TEA show held this past March at the Avalon in Hollywood, CA. This is the first time TEA show footage has been available on DVD.

“This is one of my favorite releases of the year – not only does it bring together some of the greatest TS performers into one multi-scene release, but it also ties in a lot of footage from the TEAs for those unable to attend (and to encourage people to come next year),” said Steven Grooby.  “There is a lot going on in this DVD with a wide range of girls, including Aubrey Kate and Natalie Mars, who are both featured in a lot of recent productions, but I believe these scenes exemplify why they and the other girls were so popular this year.”

The TEA Show 2017 stars 2017 TEA winners Aubrey Kate, Mia Maffia, Megumi, Natalie Mars, and Casey Kisses in five hardcore scenes. A special bonus disc includes exclusive footage from the 2017 TEA Show hosted by viral sensation and TEA Lifetime Achievement recipient TS Madison. Purchase your copy at the

Media inquiries can be directed to

Founded in 1996, Grooby is currently based in Los Angeles, CA, and is the leading producer of trans erotica. Operating over 30 membership sites, the company has numerous popular DVD lines and operates the, which gives models a unique opportunity to own and manage their own solo site. They are also the host of the annual TEAs (Transgender Erotica Awards) in Hollywood, CA. For more information, visit