Ikigai Marketing

Intimacy Productions Inks Deal with Ikigai Marketing

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PHILADELPHIA, PA - East coast boutique production company Intimacy Productions signed with Ikigai Marketing recently, naming Kristel Penn as their official publicist. 

“I look forward to working closely with Ikigai Marketing as we move forward to the next phase of the evolution of Intimacy Productions,” said Intimacy Productions’ CEO, Mark Irwin. “I have always done my marketing and promotions myself but there isn't enough time in the day for me to do it properly. Working with Kristel will allow Intimacy Productions to enhance its marketing presence without impacting the production side of the business.”

“As their company name suggests, Mark’s creative vision is focused on showcasing authentic intimacy in his scenes,” added Kristel Penn. “I very much appreciate the diversity of performers he features and am excited to work together. I think his work highlights a more three-dimensional depiction of how sex can be and why natural chemistry is so titillating to see on-camera.”  

Intimacy Productions was created in 2013 and has produced over 250 mainstream adult scenes, including popular performers like Violet Monroe, Jillian Janson, Kenzie Reeves, Lexi Luna, and many others. The company specializes in both mainstream and fetish girl-girl scenes, but also shoot solo and boy-girl content. Their scenes can be purchased directly from ManyVids, AEBN, Clips4Sale, and Adult Empire

Visit their official website at IntimacyProductions.com. Follow them on Twitter at @IntimacyProduct.

Grooby’s Kristel Penn Appears on ‘Breaking Bread with Brilliant Babes’ Podcast


LOS ANGELES, CA - Award-winning marketer Kristel Penn appears in the most recent episode of the Breaking Bread with Brilliant Babes podcast where she shares about her journey in the adult industry and her work with leading trans adult company, Grooby. The episode is now available to listen via iTunes or Soundcloud.

“It was such an honor to be considered a ‘brilliant babe’ and talk about my journey in the adult industry,” says Kristel Penn. “The podcast features people from all walks of life and the host, Tatiana, was so easy to talk to. In my lifetime, I’ve received a wide array of responses when I tell people I work in the adult industry. Tatiana welcomed me with open arms and I’m grateful for the platform she allowed me to have to discuss issues that are important to me, like destigmatizing the adult industry as a whole.”

In episode 019 of Breaking Bread with Brilliant Babes, Penn discusses her humble beginnings first working in the adult industry over ten years ago, tales from the frontlines as Grooby’s longtime Marketing and Editorial Director, and chatting about  award-winning series ‘Real Fucking Girls’ directed by Mona Wales. For more information, visit brilliantbabespodcast.com or follow them on Twitter at @BrillBabesPod.


Kristel Penn is Grooby’s longtime Marketing and Editorial Director and runs her own boutique marketing and PR firm, Ikigai Marketing. She is the current editor of Transformation Magazine and is on the Board of Directors for TAIF (Trans Adult Industry Foundation). In 2017, she was awarded the XBIZ Industry Exec Award for Brand Ambassador of the Year and in 2018 received a nomination for Marketing Exec of the Year. For more information, visit IkigaiMarketing.com.


KEYWORDS: Breaking Bread with Brilliant Babes, Podcast, Kristel Penn, Ikigai Marketing, Grooby, Real Fucking Girls

Phone Sex Operator and Educator Amberly Rothfield Signs with Ikigai Marketing

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LAS VEGAS, NV - Top performing phone sex operator and educator Amberly Rothfield signed with Ikigai Marketing this week, naming Kristel Penn as her official publicist.

“Excitement does not quite express how I feel about being able to work with Kristel Penn,” said Amberly Rothfield. “Ever since I saw her on the XBIZ forums and found out she won their 2017 Brand Ambassador of the Year Award, I knew I wanted to work with her! I feel she is the only one who can help me spread my message to teach people looking to get in/already in the industry how to take their business to the next level!”

“The moment I met Amberly, I really dug her energy and her desire to help others in her community,” explained Kristel Penn. “She built up a very successful empire for herself in the phone sex industry and I admire that she wants to help others obtain success too. Her kindness and authenticity, paired with her strong business acumen, make her a valuable asset to our industry and those in it.”

Press inquiries can be directed to kristelpenn@ikigaimarketing.com.

Amberly Rothfield is a phone sex operator with over 13 years of experience and the top active Fem Domme on the Niteflirt Phone Sex/Cam platform. After building a very reputable business in the phone sex industry, Rothfield now teaches others how to create and grow a thriving business in phone sex, clip sales, camming, and porn. Her new website, AmberlyRothfield.com, produces three videos a week and shares tips on how to improve your XXX business. She also conducts live classes once a week to answer questions from her followers. You can also follow her on Twitter at @AmberlyPSO.  

Adult Star Lena Kelly Signs with Ikigai Marketing


LAS VEGAS, NV - Adult star Lena Kelly signed with Ikigai Marketing this week, naming Kristel Penn as her official publicist.

“I'm so excited to be signing on with Ikigai,” said Lena Kelly. “I've heard such good things about Kristel and her company. I'm really looking forward to the work we're gonna do together!”

“Since Lena entered the industry nearly two years ago, she’s been rising through the ranks as a definite fan favorite,” added Kristel Penn. “With her writing and directing content for her official website, she’s positioning herself as someone who knows her brand and knows how to maximize it. It’s an honor to work with at this pivotal point in her career.”

Star Lena Kelly entered the industry in September 2016, making her media debut on Grooby’s GroobyGirls.com. Since then she has shot for numerous studios, including Evil Angel, Dogfart, Devil’s Film, Trans Angels, Kink, Grooby, and many more. In 2018, she was nominated at the TEAs for Best Hardcore Performer, Best Internet Personality, and Best Scene.

Most notably, Kelly is also known for appearing in the first ever pregnant TS porn. Recently she started writing and directing content for her official website, LenaKelly.xxx. Fans can follow her on Twitter at @LENAKELLYXXX.

Hudsy Hawn Signs with Ikigai Marketing

Credit: Tommy O

Credit: Tommy O

Los Angeles, CA - World renowned BDSM educator and professional Domme Hudsy Hawn signed with Ikigai Marketing + PR, naming Kristel Penn as her official publicist.

"I am overjoyed to kick off the New Year with Ikigai,” said Hudsy Hawn. “I’ve had the pleasure of collaborating with Kristel Penn on outside projects for nearly four years now. Every time we've connected, I've told myself I should snatch Kristel up for my own career. Now that I have, watch out 2018!"

“Simply put, Hudsy is an amazing force of nature,” added Kristel Penn. “In the four years since meeting, we’ve worked together on a number of projects with great results. She is the top in her field and has lots of exciting things ahead in 2018. We’ve made a great team these past few years and I consider it a great honor to represent her.”

Hudsy Hawn is a well-known BDSM Educator, professional Domme, singer, writer, and Lifestyle Coach with over 13 years of experience. She has appeared in Buzzfeed’s "The Try Guys TRY BDSM,” Playboy Radio, The Jason Ellis Show, Straight Talk with Ross Mathews, Cosmopolitan & Playboy, the E! Special “The Real 50 Shades of Grey,” and A&E’s Storage Wars. Watch for her theatrical show and official website of the same name at FromVanillatoKink.com or follow her on Twitter @HudsyHawn.

Press inquiries can be directed to kristelpenn@ikigaimarketing.com.

Will Havoc Signs with Ikigai Marketing


Las Vegas, NV - Multi-award nominated performer Will Havoc signed with Ikigai Marketing + PR, announcing Kristel Penn as his official publicist.

“I'm really glad to have the chance to work with Ikigai Marketing,” said Will Havoc. “The company is very much in line with my personal principles of inclusiveness, while at the same time, having a keen insight into how to market a performer such as myself. I can't wait to see where the journey will lead!”

“I’m excited to be working with Will at this specific point in his career,” added Kristel Penn. “He’s had a very successful year, and I have great respect for the breadth of his body of work. I think he’s positioned himself as someone to watch in 2018 and I’m honored to come along on this ride.”


Will Havoc entered the adult industry in 2013 is a lifestyle fetish and BDSM enthusiast/practitioner now based in Las Vegas, NV. Havoc appears on sites such as Divine Bitches, Hardcore Gangbang, TS Seduction, Burning Angel, Wicked, Penthouse, and Zero Tolerance. In 2017, he won the TEA Award for Best Scene for his threesome with Aubrey Kate and Phoenix Marie. Havoc is also nominated this year in multiple categories for AVN, XBIZ, and the TEAs. Follow him on Twitter at @willhavocxxx.

Booking inquiries can be directed to info@skyntalent.com or by contacting Gregg Dodson at (231) 668-3227. Press inquiries can be directed to kristelpenn@ikigaimarketing.com.


Mia Li Signs with Ikigai Marketing + PR


Los Angeles, CA - Adult performer, activist, and APAC President Mia Lia signed with Ikigai Marketing + PR, announcing Kristel Penn as her official publicist.

“For the longest time I’ve felt compelled to choose one brand identity—do I want to solely be an adult film performer, an activist, or a sex educator? I couldn’t settle on dedicating energy to one identity because without one there wouldn’t be the others,” said Mia Li.  “Arriving at this, I knew that I would have to sign on with a publicist that could handle the multifaceted nature of my brand. Ultimately, I chose Ikigai Marketing.”

“Mia’s desire to embrace and utilize her intersectional identity coincides with a core tenet of ikigai,” added Kristel Penn. “She has already made great strides in her career and I consider it a great privilege to work with her at this specific point in her journey. I’m looking forward to the road ahead as Mia will certainly be someone to watch in and outside of the adult industry.”

Mia Li is an adult film star, cam model, and YouTuber whose politics are greatly informed by her experiences in sex work. Her intersectional activism focuses on serving sex worker and LGBTQ+ communities. An active performer for four years, she is also involved in adult film advocacy—speaking out at local campuses, attending CalOSHA meetings in and out of San Diego, and serving as the current APAC president.

Outside of adult film, Li volunteers at local LGBTQ+ organizations and uses her unique platform on her successful YouTube channel to discuss topics like adult film, sex work, and sexuality. Additionally, she runs workshops on bodily ownership, sexual health communication, consent with medical professionals, healing from sexual violence, and the destigmatization of sex work. Follow her on Twitter at @LoveMiaLi.

Media inquiries can be directed to kristelpenn@ikigaimarketing.com.

Credit: Isabel Dresler

Credit: Isabel Dresler